Marketing Plan for Iphone 4s - 6854 Words

MARKETING PLAN FOR Smartphone iPhone 4 S Smartphone to the Yemen Market Under supervision of:- Dr. NABIL ALABSY PREPARED BY: Fadhl Mohammed Alodaini Student ID: 201012387 Mobile no: - 711592474 Email Address: - fadhl.mohammed@gmail.com MAY SEMESTER 2012 1.0 Executive summary 2.0 Situation/Market Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 2.1 Company Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 2.1.1 About iPhone 4S†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 2.1.2 Mission, Vision, and Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 2.2 SWOT Analysis 2.2.1 Strengthen and Weakness †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.2.2 Opportunities and Threats†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦show more content†¦On October 4, 2011, in Cupertino, California, Apple announced the iPhone 4S. On October 7, 2011, it became available for preorder in seven initial countries (United States, Canada, Australia, United Kingdom, France, Germany and Japan) with the first delivery date set for October 14, 2011 and available on that same day for direct in-store sales in those countries. It was released in 22 more countries, including Ireland, Mexico, and Singapore on October 28. It is available for majority of world countries 100 cell service carriers in 70 countries, including eight carriers in the United States. For US customers, unlocked (contract-free) sales started on November 11, 2011. The Associated Press said that ATT described early iPhone 4S demand as extraordinary. Reception to the iPhone 4S was generally favorable. Reviewers noted Siri, the new camera, and processing speeds as significant advantages over the prior model. Four million units of the iPhone 4S were sold in the first three days of release. The iPhone 4S added a higher resolution camera (8 megapixel) with 1080p video recording, face detection, and video stabilization, a faster, dual core processor, support for both GSM/UMTS and CDMA on one chip, GLONASS support and a natural language voice control system called Siri. It is available in 16 GB and 32 GB, as well as a new 64 GB capacity. In the United States, it was announced that two new carriers, Sprint and C Spire, would begin carrying the iPhone 4 and iPhone 4SShow MoreRelated Telecommunications Essay1741 Words   |  7 Pageshis clients, check the status of his company on the stock exchange, make deals and still maintain his calendar. iPhone 4S is the best gadget to satisfy this demand. This is an American phone that is manufactured by Apple Inc. To commemorate the life of the founder and CEO of the company, the entry of the phone into the Australian market will boost the sales of the company. iPhone 4S is a gadget that can be used for communication and entertainment. It is the fifth generation phone to be releasedRead MoreIphone 5 Relase835 Words   |  4 Pagesâ€Å"What’s All the Hype over the iPhone 5† Apple created more headline news by releasing the iPhone 5 on September 21, 2012. The iPhone 5 wows customers with its new sleek design, 8 mega pixel â€Å"iSight† camera, 4-inch Retina display and its ultra-processor. The iPhone 5 has an A6 chip that Apple says is powerful but not hungry. Apple claims its new product includes speed, durability, and extraordinary convenience for its consumers. Gizmo-Bird.com reported that the IPhone 5 sold 5 million unit salesRead MoreCompare and Contrast the Characteristics of a Growing and a Mature Product Market1034 Words   |  5 Pagesproduct life cycle. The phase starts with the introduction of the product and gradually moves to growth, maturity and finally be replaced by new improved products or naturally decline. Each of these stages of product life cycle requires a different marketing mix and research. The life of a product is the period over which it appeals to customers. The sales performance of any product rises from nothing when the product is introduced to the market reaches a peak and then declines to nothing again. ExamplesRead MoreMarketing Plan of iPhone 5 for Australia2348 Words   |  9 PagesMarketing Plan of iPhone 5 to Australia Section A: Product Description The communication industry is growing at extraordinarily fast pace as the demand for new and sophisticated communication gadgets increases. The world has been made into a small global village with advancement in the computer technology. However, this was limited to PC computers and desktop computers to use the high tech technology in communicating across this global village. However, this is no longer the case. 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Therefore, Apple can be considered as the first mover in the mart phone industry; however, competitors are entering and creating a fierce competition in the market. The structure of the smart phone market has changed from monopoly to oligopoly, meaning that the market condition has moved from onlyRead MoreApple Iphone 4s Marketing Strategy.1633 Words   |  7 PagesGroup Assignment #2. Developing Marketing Plan for Apple Iphone4s. Professor: Jennifer Hanson. Best in Teaching: Marketing600-3T1:MarketingConcepts. Developing a Marketing Plan. 1. Describe the current competitive market for your product. Can you identify the number of brands or market share they hold? Expand your analysis to include other products that are similar or could be subsituted for yours. Answer: |ProductRead MoreThe Current Image of the Samsung Galaxy Siii and Apple Iphone 4s in the Customer’s Perspective3545 Words   |  15 PagesBibliography 22 Executive summary This research is main focusing on what is the current image of the Samsung Galaxy SIII and Apple iPhone 4s in the customer’s perspective because in the year 2011, Samsung Galaxy SIII is overtake the Apple iPhone in the smartphone market. This issue is shocking the world so this research will test izit the image of Apple iPhone is drop and Samsung Galaxy SIII is getting high. This research will use the online survey method to collect the data. A set of questionnaireRead MoreA Report On The Work Experience And Life Of Apple Essay1505 Words   |  7 Pagesone semester from college. In 1975, Jobs joined a group called as the Homebrew Computer Club where he met Steve Wozniak (one of the most important person in Job’s life) who was trying to make a small computer. Then, Jobs became fascinated with the marketing potential of such a computer. On April 1, 1976 Jobs and Wozniak gave birth to their own company called as Apple Computer Company. They give this name to company in m emory of a happy summer as Jobs had spent in picking apples. Apple I, II and III:Read MoreThe Modern Day Icon For Communication962 Words   |  4 Pagesat the grocery store, in the car, at a restaurant.  No matter where one goes, one can see someone with a cell phone either â€Å"attached to their ear,† sending or reading a text message, on Facebook, tweeting, on instagram, or reading their e-mail. The iPhone has become the modern day icon for communication of all sorts and one of the most successful products marketed to the public. The beginning of Apple started when Steven Wozniak and Steven Jobs were friends and college drop-outs; Wozniak worked for